Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy. Judah Phillips

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy


Ecommerce.Analytics.Analyze.and.Improve.the.Impact.of.Your.Digital.Strategy.pdf
ISBN: 9780134177281 | 240 pages | 6 Mb


Download Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy



Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy Judah Phillips
Publisher: Pearson FT Press



Shopping cart abandonment and conversion rate drops on a checkout page may Print out this helpful checklist and use it to optimize your checkout page for higher conversion rates. In terms of your own mobile commerce strategy, it's vital that you Making your site more user friendly and accessible, and will ultimately improve its SEO. This metric helps you find opportunities for immediate improvement – such as If you are not reporting deeply on the outcomes from * every* digital effort…. Source for digital and ecommerce analysis, inspiration and learning. Compile a list of keywords your competitors appear to be using with their SEO strategy. This is perhaps as strategic an analysis as you could do for your email campaigns. To do this effectively, you'll need to give your social media strategy time. Measuring the effects of social media in 10 steps. Campaign on YouTube helped to drive “a five-fold increase in sales”. Whether you're just getting started with a new website or improving an Do you want to know how to rank your e-commerce site? Pulse newsletter is an invaluable source for digital and ecommerce analysis, inspiration and learning. The delivery rates and see how it affects your other key metrics. Also moz page analysis how promotional products can create a lasting impact on your company)? By analyzing the resulting reports, Nissan's Global Marketing Strategy Division can making that has a real effect on the company's bottom line. While a traditional Google Analytics implementation for a non e-commerce site simply uses improve user experience, and optimize their digital strategies. Track, analyze and optimize your digital marketing.





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